How To Smash Your Marketing: Like Rihanna at The Super Bowl

Marketing ICON Rihanna blessed the stage at the NFL Super Bowl Half Time Show last week. From worldwide singer to Fenty Beauty to just being an overall QUEEN, we explore how to smash your marketing goals like RiRi:

Not only is her amazing success due to her incredible talent, hard work and dedication to her craft, her passion for her artistry but also her ability to stay true to herself, her own style and owning exactly who she is without being apologetic.

Despite artists not being paid for performing during the Half Time Show for the NFL, Rihanna took the opportunity to promote her Fenty Beauty make-up line, even if it was for 2 seconds. This quick promo meant searches for “Fenty Beauty” increased by 883% and she managed to turn the whole show into a quick Fenty Beauty commercial!

What a boss!!

As well as announcing her second pregnancy, the NFL gained more viewers for the Half Time Show than the actual game itself, her songs got a 390% boost in sales and she has reportedly earned $97,000 in royalties from streaming!

Not bad for a gig that celebs don't get paid for, huh?!

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Here's some more reasons why we think Rihanna is a total badass when it comes to marketing:

1. She has mastered the art of creating hype: Rihanna is a master at creating hype for her projects. She uses social media to tease upcoming music, events, and products. She also uses strategic collaborations and partnerships to build anticipation.

2. She knows her audience: Rihanna really knows her audience and how to engage them. She has a deep understanding of what her fans want, and she delivers.

3. She is creative: Rihanna is always pushing the boundaries with her marketing campaigns. She is constantly experimenting and coming up with new and innovative ways to promote her projects.

4. She is a trendsetter: Rihanna has a knack for setting trends and making her projects stand out. Her campaigns are always fresh and original, and they often set the tone for the industry.

5. She is fearless: Rihanna is not afraid to take risks. She is willing to try out new ideas and push her projects to the next level.

This is what makes her a marketing genius.